Posted by Javier Pérez Senz on June 30, 2011 | Leave a comment
Not all effects of the economic crisis are necessarily bad. At least, not as far as classical music is concerned. After years of plenty, many managers and artistic directors of major concert halls, theatres and festivals, who in recent years have allowed the prices in the Spanish classic market to shoot up without restraint, paying astronomical figures without batting an eyelid when hiring soloists, conductors and orchestras that accept more modest fees in other countries, now have no choice but to tighten their belts.
The fall in revenue, reduced subsidies and the increasingly feared decline in ticket sales reflect a stark reality that demands a drastic change in music policy at state, regional and local levels.
There is no sense in denying the crisis exists, although some managers, especially those who risk nothing personal because they programme out of the public purse, try to cover up the real drop in ticket sales though the mass distribution of free guest tickets. But the truth is that with or without guest tickets, the concerts almost never sell out at the Palau de la Música Catalana, the Auditori and the Gran Teatre del Liceu.
Austerity is the only sensible course that will ensure the survival of the current music offer, but the criteria for containment clash with that disastrous practice of scheduling the programme by waving around the cheque book.
In fact, in the current season organised by Ibercàmera, which is the private concert promoter with the most season-ticket holders in Barcelona, the tickets only sold out at the last concert, thanks to the drawing power of the Vienna Symphony Orchestra, the presence of a living legend on the piano, the octogenarian Aldo Ciccolini and a programme that included popular classics such as Schubert’s Unfinished Symphony, Mozart’s Piano Concerto no. 23, and Beethoven’s Eroica. As for the Liceu, the aspect of the concert hall during recitals and concerts, with rows of empty seats, does not invite optimism.
Changes are needed. Regarding programming criteria, if we stick to the same old repertoire with the excuse that this is what the public likes, we will only end up further emptying the halls out of pure boredom, because an important sector of music-lovers want something different. It is necessary to draw a balance, and this must include contemporary music, whether we like it or not, because creation is vital for the future of a country’s music.
Austerity is the only sensible course that will ensure the survival of the current music offer, but the criteria for containment clash with that disastrous practice, so ingrained in some halls, theatres and Spanish festivals, of scheduling the programme by waving around the cheque book. If a private promoter is willing to go broke by paying the exorbitant fees demanded by the divas of the music market– and a warning to the readers: those who charge more are not always the best, although the advertising says so – that seems to us just perfect. But when it comes to public funds, if the singers, soloists and directors in vogue are out of reach, then it is best to look for alternatives rather than agreeing to pay fees that are irreconcilable with national wages or box office takings.
If the crisis helps us recover the pleasure of music without being enslaved by the market, so that more attention is paid to the lesser stars, variety in the repertoire and support for new compositions, then the future of music will be much fairer and more sustainable.
The most important summer music festivals in Catalonia have already tightened their belts this year: the curb in spending is noticeable, and also a greater presence of local artists, groups and orchestras in the programming. The best-known programmes are also seeking ways of making cuts; both the Liceu and the OBC have sensibly reduced their offer.
Now, what is needed is one more turn of the screw to reduce, in every sense, the figures in music, starting with lower fees and ticket prices to make a move in the right direction and give more consideration to the music itself and less to the simple star appeal of the divas.